$10$:$2157$

www$-$library$-$In$-$edu$-$hk$.$lingnan.idm.oclc.org

SECTION A $-$ You must answer Question $1$ in this section $($Total $40$ marks$)$

QUESTION $1$

For your group project for this course, you conducted an assessment of two countries as a potential production base for a Hong Kong firm within a stated industry.

$($a$)$ Name the product $/$ industry sector you studied, the two countries you compared and the country you finally selected as the best production location.

$(2$ marks$)$

$($b$)$ Assume that you now wanted to look at these same two countries, but this time as a potential market for your firm's products. Outline the main criteria that you would think of as important if conducting this type of market assessment for your firm, and state why you think these criteria are important.

$(18$ marks$)$

$($c$)$ One market that your firm is considering entering appears to be attractive, it is large and growing. However, further analysis indicates the country has a significant corruption problem, with high levels of both public and private corruption reported. How would this impact your investment decision for this country and if you did decide to enter the market how would it impact how you did business there?

$(20$ marks$)$