1 0 4 9 . 1 0 - 4 9 . Is a buzz marketing program possible for the opening of Matt and Jerry's

$10-49.$ Is a buzz marketing program possible for the opening of Matt and Jerry's Disc Golf Course? Why or why not?

$10-50.$ Can you think of a way to use stealth marketing to promote Matt and Jerry's Disc Golf Course? Do you think Matt and Jerry should use stealth marketing? Why or why not?

$10-51.$ How could Matt and Jerry create a guerrilla marketing program with a tie$-$in to a charitable event to promote their business?

$10-52.$ What forms of alternative media offer the best chances to promote Matt and Jerry's Disc Golf Course? Be specific with examples.

$10-53.$ Think about all the forms of alternative marketing presented in this chapter. If you were a marketing intern for Matt and Jerry, which one would you choose? Why? Describe the type of alternative campaign the two could use to build patrons for their disc golf course.