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Assignment Details

Spring $2024$ BA$490-$WR$1$ Business Policy & Strategy $20966$

Download the VRIO exercise found under module #$3.$ Using the figure in the mini$-$lecture $($Figure $1-$ Evaluating the VRIO framework$),$ complete the exercise by reading the examples and stating the competitive implications $($see figure $1).$ You will state whether each scenario could be categorized as one of the following based on your VRIO analysis:

a$.$ Competitive Disadvantage

b$.$ Competitive Parity

c$.$ Temporary Competitive Advantage

d$.$ Sustained Competitive Advantage

Be sure to give justification for your responses.

For more information on this, go to page $80($Dess$,11$ th$)$ in your text. You will note that the authors of the text present the VRIO framework as the resource$-$based view of the firm. Both are based off the same framework, the resource$-$based view of the firm $($RBV$),$ but they tweak it just a little.

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