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This activity is important because firms must communicate with customers for marketing to occur. Marketing mangers use one or more of the five promotional elements to communicate with customers: advertising, personal selling, public relations, sales promotion, and direct marketing.

The goal of this activity is to demonstrate your understanding of the differences between the five promotional elements.

For each description, select the appropriate category.

McDonald's Monopoly$-$Game that the hamburger chain runs periodically

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Blue suits$/$white shirts$-$Uniform of IBM personnel calling on customers $$

Bombas socks$-$With the tagline "Bombas socks will knock your old socks right off," Bombas uses Time magazine as its channel of communication.

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