$1\frac{1}{1}\frac{1}{2}\frac{1}{2}$ UNIT $1-$ MILESTONE $1$: Milestone

$1$

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$8$

Question $3$

Mark thirs question

Michael is a CEO of a company that has spent over $$2$ million in the past year on a new product that isn't testing well. Against the advice of his financial advisors, Michael insists on continuing production anyway since they've invested so much time and money in it already.

What type of bias is demonstrated here?

No bias

Halo effect bias

Sunk cost bias

Egocentric bias

$2TBF$

Sunny

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