Question: 1 1 - 2 5 . What forces in the external environment have created opportunities or challenges for IKEA? Explain. 1 1 - 2 6

11-25. What forces in the external environment have created opportunities or challenges for IKEA? Explain.
11-26. How would you describe IKEA's marketing philosophy in terms of its value package, marketing mix, and overall approach?
11-27. Describe the consumer buying process for someone purchasing furniture. How would the buying process for an IKEA customer be similar to and different from the buying process for someone purchasing furniture from a more traditional local store?
11-28. Search IKEA on social media. On the basis of what you find, how would you describe its target audience?
11-25. What forces in the external environment have created opportunities or

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