Question: 1. What forces in the external environment have created opportunities or challenges for Michelle Phan? Explain. 2. Who is Michelle Phan's target market? 3. Describe

1. What forces in the external environment have created opportunities or challenges for Michelle Phan? Explain.

2. Who is Michelle Phan's target market?

3. Describe the consumer buying process for someone purchasing cosmetic products. Where would videos and a service like Ipsy fit into this process?

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