1. What forces in the external environment have created opportunities or challenges for Michelle Phan? Explain. 2....

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1. What forces in the external environment have created opportunities or challenges for Michelle Phan? Explain.

2. Who is Michelle Phan's target market?

3. Describe the consumer buying process for someone purchasing cosmetic products. Where would videos and a service like Ipsy fit into this process?

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Business Essentials

ISBN: 978-0134129969

11th edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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Question Posted: Nov 22, 2016 08:05 AM

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1. What forces in the external environment have created opportunities or challenges for Michelle Phan? Explain. 2....

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1 The sociocultural environment and the technological environment have created opportunitie...View the full answer

Business Essentials

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