Question: 1 1 - 4 9 . How might database marketing, including the date warehouse, data coding and analysis, and data mining help a travel agency

11 - 49 .

How might database marketing, including the date warehouse, data coding and analysis, and data mining help a travel agency create and enhance relationships with customers and potential customers?

11 - 50 .

How could data

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driven marketing programs, including permission marketing, frequency programs, and cus tomer relationship management systems, be useful to travel agencies?

11 - 51 .

Discuss each of the direct response marketing tech niques in relation to markeung travel agencies

11 - 52 .

What personal selling tactics are most important to travel agency employees as they work with customer, and potential customers?

11 - 53 .

Discuss the pros and cons of each of the methods st handling objections in personal selling in relation to a couple who are hesitant to purchase a vacation to one of the Caribbean islands.

11 - 54 .

Discuss the pros and cons of each of the closing meth ods in personal selling in relation to a couple who are hesitant to purchase a vacation to one of the Car bbean islands.

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