Question: 1 1 B . 5 The following multiple choice questions are based on section 1 1 . 5 Marketing Principles ( METS - 3 :

11B.5 The following multiple choice questions are based on section 11.5 "Marketing Principles" (METS-3: 232-234) of the textbook.
118,5.1 Read the following three statements:
a) Product, place, promotion and price are known as the four Ps of marketing.
b) Positioning refers to the way consumers perceive a product or service.
c) A brand is a name, term, sign, symbol or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
Which of the above statements is/are correct?
[1]b and c
[2]a,b and c
[3] a and c
[4]6
[5] None of the options , or 4
 11B.5 The following multiple choice questions are based on section 11.5

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!