Question: 1 1 B . 5 The following multiple choice questions are based on section 1 1 . 5 Marketing Principles ( METS - 3 :
B The following multiple choice questions are based on section "Marketing Principles" METS: of the textbook.
Read the following three statements:
a Product, place, promotion and price are known as the four Ps of marketing.
b Positioning refers to the way consumers perceive a product or service.
c A brand is a name, term, sign, symbol or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
Which of the above statements isare correct?
and
and
a and
None of the options or
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