Question: 3 . 2 The following multiple choice questions are based on section 1 1 . 2 The role of Marketing ( METS - 3 :

3.2 The following multiple choice questions are based on section 11.2 "The role of Marketing" (METS-3: 228-229) of the textbook.
3.2.1 Read the following three statements:
a) Customer focus, satisfaction and retention is only the responsibility of the marketing department.
b) Marketing aims to influence the demand for certain products and services.
c) According to Drucker, marketing is the whole business scen from the customers' point of view.
Which of the above statements is/are correct?
[1]b and c
[2] a and b
[3] a and c
[4]c
[5] None of the options , or 4
 3.2 The following multiple choice questions are based on section 11.2

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