Question: 1 . 1 In the article, it is noted that top management in construction firms in South Africa and Botswana often lack a sufficient commitment

1.1 In the article, it is noted that top management in construction firms in South Africa and Botswana often
lack a sufficient commitment to quality, prioritising profit maximisation and construction time reduction
instead. With reference to relevant quality theories, critically discuss how top management in construction
firms can shift their focus to prioritise and embrace quality. Provide insights from key quality philosophers to
support your discussion.

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