Question: QUESTION 1 [ 4 0 MARKS ] 1 . 1 In the article, it is noted that top management in construction firms in South Africa

QUESTION 1[40 MARKS]1.1 In the article, it is noted that top management in construction firms in South Africa and Botswana often lack a sufficient commitment to quality, prioritising profit maximisation and construction time reduction instead. With reference to relevant quality theories, critically discuss how top management in construction firms can shift their focus to prioritise and embrace quality. Provide insights from key quality philosophers to support your discussion. (20 Marks)1.2 With reference to the construction projects discussed in the article, elaborate on the primary causes of quality deviations and analyse their effects. Provide a detailed response, incorporating relevant examples to support your discussion.

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