Question: 1 . 1 Provide a title for this report. ( 2 ) 1 . 2 Assess the primary objective of Betty s Study. ( 3
Provide a title for this report.
Assess the primary objective of Bettys Study.
Inform Betty of the Research Process and sufficiently elaborate on the steps she needs
to adhere to
Identify the type of report Betty will need to prepare.
Justify why this would be the most suitable report.
Given the size of the population, which Research Philosophy should Bettys study
adopt?
Verify why this would be the most appropriate Research Philosophy?
Explain who will constitute Bettys target population and why they should be included?
State which Sampling Strategy Betty should employ.
Substantiate why is it the most viable Sampling Strategy.
Evaluate different data collection methods.
Validate which one would be the most fitted choice for Bettys study and justify your
reasoning behind your selection.
Betty is a supervisor in training at Call on Us a call center that has more than
campaigns. She has been selected to be a part of a leadership programme, to progress
into a more senior role at the organisation. As part of the programme, Betty is required to
provide a detailed research report on the effects of COVID on her institutions
performance Betty has very limited knowledge on the operations at the institution as she
is still a junior and has a lot to learn, therefore she has decided to focus on Customer Care
division. Call on Us has a staff compliment of employees inclusive of Betty, which
consists of a general Manager; supervisors; agents; administrators; assistants,
and general workers.
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