$1\mathrm{.}1$ With regards to the article examine why it is necessary for brands to be aware and active on social issues via social media. $(15)$

$1\mathrm{.}2$ Transparency and trust are paramount to customers $-60\%$ turn to brands they believe in$.$ So$,$ if it turns out your stance was only to gain followers, you run the risk of damaging your reputation and bottom line.

Regarding the above extract, critically discuss when an organisation should participate in social issues. $(15)$

$1\mathrm{.}3$ Assess how social media can be effectively utilized to engage on social issues by organisations.