Question: 1. (10 points) A marketer is looking to promote a new DVD release to their customer database. They have segmented their customer base into five

1. (10 points) A marketer is looking to promote a new

1. (10 points) A marketer is looking to promote a new DVD release to their customer database. They have segmented their customer base into five groups, referred to as A - E based on their likelihood of responding. Each active buyer contributes approximately $15 and the cost of reaching out to each customer is approximately $0.50. Complete cells a-j in the table below: Group # Customers # Buyers Lift Gains A 2,000 125 a. f B 2,000 110 b. C 2,000 85 h. D 2,000 55 d. 1 . F 2,000 25 e. j

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