Question: A marketer is looking to promote a snack kit delivery service launch to their customer database. They have segmented their customer base into five groups,

A marketer is looking to promote a snack kit delivery service launch to their customer database. They have segmented their customer base into five groups, referred A-E based on their likelihood of responding. Each active buyer contributes approximately $ 9.00 and the cost of reaching out to calculate each customer is approximately 0.60.
\begin{tabular}{|c|c|c|c|c|c|}
\hline Group & \begin{tabular}{c}
The number \\
of Customers
\end{tabular} & \begin{tabular}{c}
The number \\
of Buyers
\end{tabular} & \begin{tabular}{c}
Response \\
Rate
\end{tabular} & Lift & \begin{tabular}{c}
Cumulative \\
Lift
\end{tabular}\\
\hline A & 2,000 & 180 & (A) & (F) & (L)\\
\hline B & 2,000 & 150 & (B) & (G) & (M)\\
\hline C & 2,000 & 120 & (C) & (H) & (N)\\
\hline D & 2,000 & 85 & (D) & (I) & (O)\\
\hline E & 2,000 & 60 & (E) & (J) & (P)\\
\hline
\end{tabular}
1. Complete cells (A) to (E) in the table below. [0.2 each \(\times 5=1\) point]
2. Complete cells \((\mathrm{F})\) to \((\mathrm{J})\) in the table below. [0.2 each \(\mathrm{x}5=1\) point]
3. Complete cells \((\mathrm{L})\) to \((\mathrm{P})\) in the table below. [0.2 each \(\mathrm{x}5=1\) point]
4. What is the breakeven rate? [1pt]
5. Which group(s) should the marketer include in the marketing campaign - indicate all groups that should be included? [1pt]
6. If you reach out to the group(s) you selected in Q3, what is the gross profit in dollars of this marketing campaign? [1pt]
 A marketer is looking to promote a snack kit delivery service

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