Question: A marketer is looking to promote a snack kit delivery service launch to their customer database. They have segmented their customer base into five groups,
A marketer is looking to promote a snack kit delivery service launch to their customer database. They have segmented their customer base into five groups, referred AE based on their likelihood of responding. Each active buyer contributes approximately $ and the cost of reaching out to calculate each customer is approximately
begintabularcccccc
hline Group & begintabularc
The number
of Customers
endtabular & begintabularc
The number
of Buyers
endtabular & begintabularc
Response
Rate
endtabular & Lift & begintabularc
Cumulative
Lift
endtabular
hline A & & & A & F & L
hline B & & & B & G & M
hline C & & & C & H & N
hline D & & & D & I & O
hline E & & & E & J & P
hline
endtabular
Complete cells A to E in the table below. each times point
Complete cells mathrmF to mathrmJ in the table below. each mathrmx point
Complete cells mathrmL to mathrmP in the table below. each mathrmx point
What is the breakeven rate? pt
Which groups should the marketer include in the marketing campaign indicate all groups that should be included? pt
If you reach out to the groups you selected in Q what is the gross profit in dollars of this marketing campaign? pt
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