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Perhaps the most reliable way for a company to improve its financial performance over time is to
a put percent emphasis on the achievement of its shortterm and longterm financial objectives.
b recognize that the achievement of strategic objectives signals that the company is well positioned to sustain or improve its performance.
c substitute financial intent for strategic intent and judiciously concentrate on the mission of making a profit.
d not allocate any resources to the achievement of strategic objectives until it is very clear that the company can meet or beat its stretch financial performance targets.
e avoid use of the balancedscorecard philosophy since achievement of financial performance targets is obviously more important than the achievement of strategic performance targets
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