Question: 1. 2. 3. As compared to a company's financial performance, a company's strategic performance is of equal or greater importance because a company that pursues

As compared to a company's financial performance, a company's strategic performance is

of equal or greater importance because a company that pursues and achieves

strategic outcomes that boost its competitiveness versus rivals and its strength in

As compared to a company's financial performance, a company's strategic performance is of equal or greater importance because a company that pursues and achieves strategic outcomes that boost its competitiveness versus rivals and its strength in the marketplace is in better competitive position to improve its financial performance. is generally of secondary importance because strong financial performance is the key to pleasing customers and winning a sustainable competitive advantage over rival enterprises. is a less reliable measure of whether a company is fundamentally healthy or not. is a more accurate indicator of whether the company has a winning strategy and whether management is succeeding in building greater wealth for shareholders. is a less accurate indicator of the company's true progress in achieving its strategic intent and strategic vision.

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