# Use the methods of descriptive statistics to learn about the customers who visit the Heavenly Chocolates Web

## Question:

1. Graphical and numerical summaries for the length of time the shopper spends on the

Web site, the number of pages viewed, and the mean amount spent per transaction.

Discuss what you learn about Heavenly Chocolates€™ online shoppers from these numerical summaries.

2. Summarize the frequency, the total dollars spent, and the mean amount spent per transaction for each day of week. What observations can you make about Heavenly Chocolates€™ business based on the day of the week? Discuss.

3. Summarize the frequency, the total dollars spent, and the mean amount spent per transaction for each type of browser. What observations can you make about Heavenly Chocolate€™s business based on the type of browser? Discuss.

4. Develop a scatter diagram, and compute the sample correlation coefficient to explore the relationship between the time spent on the Web site and the dollar amount spent. Use the horizontal axis for the time spent on the Web site.

Discuss.

5. Develop a scatter diagram, and compute the sample correlation coefficient to explore the relationship between the number of Web site pages viewed and the amount spent. Use the horizontal axis for the number of Web site pages viewed.

Discuss.

6. Develop a scatter diagram, and compute the sample correlation coefficient to explore the relationship between the time spent on the Web site and the number of pages viewed.

Use the horizontal axis to represent the number of pages viewed. Discuss.

Heavenly Chocolates manufactures and sells quality chocolate products at its plant and retail store located in Saratoga Springs, New York. Two years ago, the company developed a Web site and began selling its products over the Internet. Web site sales have exceeded the company€™s expectations, and management is now considering strategies to increase sales even further. To learn more about the Web site customers, a sample of 50 Heavenly Chocolate transactions was selected from the previous month€™s sales. Data showing the day of the week each transaction was made, the type of browser the customer used, the time spent on the Web site, the number of Web site pages viewed, and the amount spent by each of the 50 customers are contained in the file named Shoppers. A portion of the data is shown in the table that follows:

Heavenly Chocolates would like to use the sample data to determine whether online shoppers who spend more time and view more pages also spend more money during their visit to the Web site. The company would also like to investigate the effect that the day of the week and the type of browser have on sales.

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**Related Book For**

## Essentials Of Business Analytics

**ISBN:** 611

1st Edition

**Authors:** Jeffrey Camm, James Cochran, Michael Fry, Jeffrey Ohlmann, David Anderson, Dennis Sweeney, Thomas Williams