Question: 1 2 . 5 8 Transfer pricing ( LO 5 , Appendix ) . Quest Computers, Inc., makes microprocessor chips and personal computers. Its Microprocessor

12.58 Transfer pricing (LO5, Appendix). Quest Computers, Inc., makes
microprocessor chips and personal computers. Its Microprocessor Division makes the
chips and supplies them to the Personal Computer Division. The Personal Computer buys
all the other necessary parts from outside vendors and assembles personal computers for
home and business use. There is also a ready outside market for microprocessor chips
made by the Microprocessor Division. The following cost and market data pertains to the
two divisions:
Average estimated selling price for the personal computer $1,000
Market price for the microprocessor chip (per unit) $250
Variable costs in Personal Computer Division (excluding chip) $820
Variable costs for making the chip $100
The two divisions are profit centers. While Quest Computers, Inc., would not like its
Microprocessor division to sell the advanced microprocessor chip to other computer
manufacturers in the outside market, it nevertheless allows its divisional managers
complete latitude in decision making. The manager of the Microprocessor Division
prefers to charge the Personal Computer Division the market price for transferring the
chips. The manager of the Personal Computer Division makes the following calculations:
Selling pricefinal product $1,000
Transferred-in costs (market) $250
Variable costs for completion $820 $1,070
Contribution (loss) on product $(70)
Required:
a. From the point of view of Quest Computers, should transfers be made to the Personal
Computer Division if there is no excess capacity in the Microprocessor Division? Is the
market price the correct transfer price?
b. Assume that the Microprocessor Division has the capacity to make 50,000 chips, and it
can sell only 37,500 chips to the outside market at a price of $250(assume for various
reasons, the division is not willing to reduce this price). From the point of view of Quest
Computers, should the remaining 12,500 chips be transferred to the Personal Computer
Division?
c. Suppose the Microprocessor Division can sell all 50,000 chips if it reduces the market
price to $225. From the point of view of Quest Computers, should transfers be made to
the Personal Computer Division? If yes, is market price the correct transfer price?

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