Question: 1 . 2 Assume BHS intends to develop an effective integrated communications and promotion programme for BHS . Discuss the five steps that BHS can

1.2 Assume BHS intends to develop an effective integrated communications and promotion programme for BHS.
Discuss the five steps that BHS can use in developing effective communication. (20 marks) discuss
Identifying the Target Audience: ...
Determining Communication Objectives: ...
Determining the Message: ...
Budget Decisions: ...
Communication Tools / Mix Decisions:

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