$1\mathrm{.}2.$ Examine Horizontal and Vertical $($Forward$)$ Integration as a with appropriate examples. You must

$(20$ marks$)$ discuss the example and explain the relevant outcomes achieved through the integration.

$1\mathrm{.}3.$ Provide a critical analysis of how BCG Matrix can be used by companies to identify attractive divisions

$(14$ marks$)$ for Integration purposes with appropriate examples.

SECTION B

$(60$ MARKS$)$

Answer ANY THREE$(3)$ questions in this section.

Queston $2$

$(20$ Marks$)$

Provide a critical analysis using Porter's Five Forces Model by taking a company of your choice.