1. 2. Part III True or false (two points each) The desired state is defined as the current benefits the consumer enjoys and the actual state of benefits is what the consumer wishes to enjoy from products or services. Before a consumer buys and uses a product, he or she will develop attitudes toward the product known as Post-Purchase attitudes. If two needs are in conflict, people will tend to act to fulfill the higher level need before the lower level, or more Physiological need. One of the main objectives of the marketer is to change the Usage Volume of users by decreasing the amount of the product they consume by increasing the level of activity at every level throughout the Promotional Mix. 3. 4. 5. A consumers feeling of commitment to a product, brand, marketer, or outlet that results in high levels or repeat business is known as Disloyalty