Question: 1 2 . What is the contribution margin if 1 0 0 , 0 0 0 units are sold? 1 3 . What is the
What is the contribution margin if units are sold? What is the profit at the break even volume? What is the contribution margin at the break even volume? What is the break even volume? What is the profit at units above break even? What is the profit at units below the break even?
INFO:
Child's Play Company makes a plastic rattle for toddlers. The rattle is generally marketed through
exclusive retailers located in upscale shopping malls. The company used retailers. In late
Diana Suares, the president of the company, was considering alternative marketing plans
presented to her by Bill Dings, the marketing manager. Based on sales from January through
October Diana expected that sales would amount to units at $ per unit.
Diana Suares also had with her some cost data for supplied by the CFO, Don Capp. Don
expects that these costs are reliable estimates for a volume up to units. Beyond
units, the company would have to rent additional machines with a capacity of units each
at an annual cost of $ per machine in The data are presented in Exhibit A
Total fixed manufacturing and selling and administrative costs are each expected to increase in
by percent because of inflation. Variable costs per unit and the selling price would stay
the same as in
Exhibit A Cost Data
Manufacturing costs for rattles based on production volume of units
Power, supplies, indirect labor, and
other variable production costs
Supervisory salaries, equipment rental,
and miscellaneous production costs
Selling and administrative costs based on sales volume of units
Commissions to sales staff
Shipping
Advertising and promotion
Administrative staff salaries, depreciation
on office equipment, etc
of price to retailer
$ per unit
$ per unit
$ per unit
These costs vary in total with sales volume.
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