Question: 1 2 . What is the contribution margin if 1 0 0 , 0 0 0 units are sold? 1 3 . What is the

12. What is the contribution margin if 100,000 units are sold? 13. What is the profit at the break even volume? 14. What is the contribution margin at the break even volume? 15. What is the break even volume? 16. What is the profit at 1000 units above break even? 17. What is the profit at 2000 units below the break even?
INFO:
Child's Play Company makes a plastic rattle for toddlers. The rattle is generally marketed through
exclusive retailers located in upscale shopping malls. The company used 23 retailers. In late
2016, Diana Suares, the president of the company, was considering alternative marketing plans
presented to her by Bill Dings, the marketing manager. Based on sales from January through
October 2016, Diana expected that 2016 sales would amount to 300,000 units at $8.00 per unit.
Diana Suares also had with her some cost data for 2016 supplied by the CFO, Don Capp. Don
expects that these costs are reliable estimates for a volume up to 400,000 units. Beyond 400,000
units, the company would have to rent additional machines (with a capacity of 100,000 units each)
at an annual cost of $50,000 per machine (in 2016). The data are presented in Exhibit A.
Total fixed manufacturing and selling and administrative costs are each expected to increase in
2017 by 10 percent because of inflation. Variable costs per unit and the selling price would stay
the same as in 2016.
Exhibit A (2016 Cost Data)
Manufacturing costs for rattles (based on production volume of 300,000 units).
Power, supplies, indirect labor, and
other variable production costs
Supervisory salaries, equipment rental,
and miscellaneous production costs
Selling and administrative costs (based on sales volume of 300,000 units).
Commissions to sales staff
Shipping
Advertising and promotion
Administrative staff salaries, depreciation
on office equipment, etc
10% of price to retailer **
$0.50 per unit **
$0.60 per unit
$0.90 per unit
** These costs vary in total with sales volume.
1 2 . What is the contribution margin if 1 0 0 ,

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