Question: 1 [20 marks] 1.1 How can distribution channels differ in terms of complexity? Use two (2) examples to illustrate your answer. (10) 1.2 The distribution

1 [20 marks] 1.1 How can distribution channels differ in terms of complexity? Use two (2) examples to illustrate your answer. (10) 1.2 The distribution channels for fresh foodstuffs tend to be short and intensive. Why? (10) QUESTION 2 [30 marks] 2.1 List the alternative consumer sources of fruits and vegetables in South Africa and discuss how these affect market competition in this industry. (15) 2.2 Discuss the steps involved in conducting surveys. (15) QUESTION 3 [50 marks] 3.1 Discuss the misconceptions regarding value adding in agricultural marketing. (20) 3.2 Discuss the requirements for perfect competition. (15) 3.3 Discuss the characteristics of the market segmentation. (15) Total marks: 100

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