$13$:$01$

Time Remaining

Retur

True or False $2$ points

Persuasion via the peripheral route occurs when a consumer is both motivated and able to process information.

True

False

$4$

Multiple Choice $2$ points

Which of the following models seeks to explain how humans process stimuli $($for example, marketing materials$)$ and how doing so may lead to effective attitude change.

Elaboration likelihood model

Tri$-$component model

Tri$-$attribute model

Attitude toward object model

Model airplanes