$1$:$33$

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Flawed ways to pursue competitive efforts that will successfully differentiate a company's branded footwear from the branded offerings of rival companies include

failing to sign enough celebrities to give the company a celebrity appeal rating that is bigger than any other company in the industry in all four geographic region.

concentrating the company's differentiation efforts on a single differentiating factor $($like S$/$Q ratings or models$/$styles offered$)$ rather than $3,4,5,$ or more competitively important factors that can set a company's branded footwear offering much further apart from the offerings of rivals.

charging Internet prices and wholesale prices for branded footwear that are more than $$1-$$$2$ above the industry average in the various geographic regions.

failing to outspend rivals on branded and search engine advertising in all four geographic regions, not offering a mail$-$in rebate of at least $$8$ in all geographic regions, and charging prices in the Internet and Wholesale segments that are too low for the differentiation advantage the company has actually achieved $($which damages profitability$).$

failing to produce branded footwear with an S$/$Q rating that is the highest in the industry in all four geographic regions.

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