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Nonstore Ketalling

This activity is important because not all retailing happens in a brick$-$and$-$mortar store. Marketing managers can choose from six forms of nonstore retailing to replace or supplement brick$-$and$-$mortar retailing, each with differing levels of customer and retailer involvement.

The goal of this activity is to demonstrate your understanding of the six different forms of nonstore retailing: direct selling, telemarketing, online retailing, television home shopping, direct mail$/$catalogs$,$ and automatic vending.

Roll over each retailer to reveal a hint about its nonstore retail strategy. Then identify which type of nonstore retailing the firm utilizes by dropping it onto the proper spot in the graphic.

$$ Coke machine

Credit card company call

Jos. A$.$ Banks

Zappos.com

Political campaign

Automatic

Amazon.com

QVC

Redbox Kiosk

Mary Kay

Celebrity Cruise

Lines Vending

Direct Mail and

Television Home

Online Shopping Retailing

Telemarketing

Direct Selling