Question: Nonstore Retailing This activity is important because not all retailing happens in a brick - and - mortar store. Marketing managers can choose from six

Nonstore Retailing

This activity is important because not all retailing happens in a brick

-

and

-

mortar store. Marketing managers can choose from six forms of nonstore retailing to replace or supplement brick

-

and

-

mortar retailing, each with differing levels of customer and retailer involvement.

The goal of this activity is to demonstrate your understanding of the six different forms of nonstore retailing: direct selling, telemarketing, online retailing, television home shopping, direct mail

/

catalogs

,

and automatic vending.

For each description of nonstore retailers, select the appropriate type.

Coke machine

-

Refreshment just steps away

Celebrity Cruise Lines

-

Cruise

-

line brochure with a toll

-

free

800

number for booking cruises.

Telemarketing

3 .

QVC

-

Sit in vour easv chair and shop while you watch television.

4 .

Zappos.com

-

Sells shoes on its website with free shipping.

(

Click to select

)

Nonstore Retailing This activity is important because not all retailing happens

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