Question: 1 3 : Digital Strategy play advertising has a low exposure effectiveness, but it may still be cost - effective because: The cost per exposure

13: Digital Strategy
play advertising has a low exposure effectiveness, but it may still be cost-effective because:
The cost per exposure is low
It requires only a flat fee
Display ads cost the same regardless of exposure frequency
Customer concentration is 100%
oduct-centric demand generation focuses on:
1 3 : Digital Strategy play advertising has a low

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