Question: * 1 3 . Knowing that it doesn't cost any money to rank well on organic search, which of the following would not be a

*13. Knowing that it doesn't cost any money to rank well on organic search, which of the following would not be a logical reason to spend your budget on paid search/advertising?
To save money
To gain traffic where a site lacks natural listings
To prevent competitors from taking a position on the purch engine resulta pages
To generate exposure quickly

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