$13$

Multiple Choice $2$ points

In what way does the ego of C$-$suite executives impact the use of marketing research?

Executives do not care about marketing research at all

Executives are usually eager to implement changes

Ego increases the accuracy of marketing strategies

Ego can prevent executives from accepting research results that suggest change

Clear my selection

$14$

Multiple Choice

$2$ points $q,$

Adifference between probability sampling and nonprobability sampling is that in nonprobability sampling

everyone in the target population has an equal chance of being selected.

findings may be inappropriate to the research question.

$-$not every member of the target population has a chance of being selected.

every person in the target population has a chance of being selected.

participant selection is not based on selection criteria such as demographics.

Clear my selection

$15$

Multiple Choice

$2$ points

$11$

$12$

$13$

$14$

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What is an example of a differentiated marketing strategy?

Marketing exclusively during full moons

Making pizza free on Fridays

Offering identical products to all customers

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elling only to people named "John"

Offering products at different price points to attract different customers