Question: 1: 30 marks suggested maximum 500 words / 1 page Imagine that Sharesies decides to specically target younger women (under 25) with an Integrated Marketing

1: 30 marks suggested maximum 500 words / 1 page Imagine that Sharesies decides to specically target younger women (under 25) with an Integrated Marketing Communications (IMC) campaign aiming to get more people in this target group to start investing through Sharesies. la) Provide an example of how Sharesies could use Advertising to reach this target market? Explain what the advantages and disadvantages will be for Sharesies if they use Advertising in the way you propose. (10 marks)

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