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Consumers continue to evaluate the merits and value of a product they have purchased to determine if the actual performance meets thei expectations, often using many of the criteria they used in the purchase decision process. It is very common, especially with expensive, hi involvement products, for marketers to have salespeople call or email recent customers to make sure they are satisfied with their new pur do this to avoid or reduc $lon$ which is doubts in the buyer's mind about whether purchasing the product decision.

$62$

ints

$00$:$08$:$11$

Multiple Choice

comparative shopping

post$-$purchase behavior

cognitive dissonance

criteria comparisons

perceived risk