$15$:$12$

Time Remaining

$11$

Multiple Choice

$1$ point

Malcolm Sanders, a graduate student from Boston, makes customized snowboards for local snowboarding enthusiasts. The demand for snowboards peaks during the winter months, a busy time for Malcolm. He advertises more aggressively and sells most of his snowboards around this time. Which market segmentation approach does Malcolm most likely use?

B$)$ psychographic segmentation

A$)$ gender segmentation

E$)$ age and life$-$cycle segmentation

C$)$ occasion segmentation

D$)$ geographic segmentation