Question: 1 5 Multiple Choice 1 . 4 points After analyzing the potential for growth in China for her company's line of fitness trackers, Li decided

15

Multiple Choice

1.4

points

After analyzing the potential for growth in China for her company's line of fitness trackers, Li decided to assess the competitive landscape. To do this, Li would consider

mass marketing of distribution potential and logistical support.

the current size of the market and the expected growth rate.

ease of pricing control and number of promotional outlets.

the number of competitors, entry barriers, and product substitutes.

profitability and customer buying behavior.

1 5 Multiple Choice 1 . 4 points After analyzing

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