Question: 1 6 - 1 . What are the basic factors involved in deciding whether to use standardization or customization? 1 6 - 2 . How

16 - 1 .

What are the basic factors involved in deciding whether to use standardization or customization?

16 - 2 .

How do legal, cultural, and economic factors influence product policy?

16 - 3 .

Why are brand names an important marketing tool for international business?

16 - 4 .

What are the three basic pricing policies?

16 - 5 .

What are the problems in attempting to set standard prices globally?

16 - 6 .

What are some of the fundamental issues that must be addressed in international advertising?

16 - 7 .

How can international marketing managers find the optimal distribution channel, and develop a comprehensive distribution strategy for goods and services they intend to sell in foreign markets?

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