Question: 1 7 . 1 1 Case study questions What strategic aspects of social media did Fjordland consider when electing to focus solely on social media?

17.11 Case study questions
What strategic aspects of social media did Fjordland consider when electing to focus solely on social media?
What other aspects of social media would you have included in your campaign strategy?
Would you recommend using an exclusive channel as part of your marketing strategy? Why or why not?
 17.11 Case study questions What strategic aspects of social media did

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