$17$:$18$

Ass $1,$ sem $2$

QUESTIONS

Question $1$

"The aim of strategic management is to ensure that an organisation achives a competitive advantage and sustains its competitive advantage over competitors."

Apply the process perspective of strategic management process to the Michelin company, focusing on the 'History of the Michelin Guide'. In your answer, you need to explain each stage in the process perspective of strategic management and apply it to Michelin and the development of the Michelin Guide as an effort of the company to sustain its competitive advantage. $(21$ marks, of which $7$ marks will be awarded to each of the stages correctly explained and applied to the case$)$

Question $2$

"Success in strategy formation and implementation is necessary for an organisation to do well and sustain its competitive advantage"

'Over the years, Michelin's worldwide revenue increased, despite frequent fluctuations in the market. The lowest point for the company occurred in $2009\text{'}.$ During $2009,$ Michelin needed to make various changes. Draw a strategic map by specifying strategic objectives for each element of the Balanced Scorecarsd $($as explained in this module$)$ that could be formulated for the company during $2009$ to $2021.(20$ marks, of which $5$ marks will be awarded for each element of the Balanced Scorecard correctly identified and applied to the case, with appropriate strategic objectives and an indication of the interconnectivity between the elements$).$

$[20$ marks$]$

$7$

MNG$3702$

Assignment $1,$ semester $2$

Question $3$

"Organisational change is a fundamental strategy implementation element."

$3\mathrm{.}1$ Identify the type of strategic change implemented in the Michelin company commencing in $2015$ by their CEO. Substantiate your answer. $(3$ marks, of which $1$ mark is awarded for identifying the correct type of strategic change, and $2$ marks are awarded for a relevant substantiation$)$

$3\mathrm{.}2$ Apply the steps in the best practice model of planned change covered in this module, to the strategic changes implemented by the CEO in $2015.$ In your answer, you need to identify each step of the model and apply it correcty to the Michelin company. $(16$ marks, of which one mark is awarded to the correct identification of each step of the best practice model of planned change, and one mark for the correct application thereof to the case$).$

$[19$ marks$]$