$17,18$

Question $25(1$ point$)$

The owner of a cosmetics start$-$up told his employees, $"$We had a good year, and next year looks to be even better. I$\text{'}$m going to raise this year's promotion budget by $4\mathrm{.}5$ percent compared to last year's. We had strong growth in sales of close to $10$ percent this year so I think we can do more advertising." This company is most likely using $$ budgeting.

percentage of sales

competitive parity

all$-$you$-$can$-$afford

objective and task

linear forecast