Question: ( 1 7 ) 2 . In thinking about the channel structure, the level of difficulty a manufacturer experiences in getting retailers to purchase its

(17) 2 .

In thinking about the channel structure, the level of difficulty a manufacturer experiences in getting retailers to purchase its products is determined by

A the degree to which the channel is horizontally integrated.

the degree to which the channel is vertically integrated.

C the degree to which the manufacturer works with off

-

price retailers.

(17)2. In thinking about the channel structure, the level of difficulty

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