Question: ( 1 7 ) 2 . In thinking about the channel structure, the level of difficulty a manufacturer experiences in getting retailers to purchase its

(17) 2 .

In thinking about the channel structure, the level of difficulty a manufacturer experiences in getting retailers to purchase its products is determined by

A the degree to which the channel is horizontally integrated.

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( 1 7 ) 2 . In thinking about the channel

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