Question: 1 7 . Read the case study and answer the questions. There is only one correct answer. In early 2 0 2 4 , NetBuy,
Read the case study and answer the questions. There is only one correct answer.
In early NetBuy, a leading ecommerce platform, faced a critical negotiation with its major suppliers over product pricing and supply terms. The talks were instigated by
rising logistics costs and shifting consumer preferences. The CEO of NetBuy, Thomas Harding, led the negotiations, emphasizing transparency and the strategic use of twoway
communication models to mitigate potential misunderstandings and foster a collaborative atmosphere.
The negotiation process was intense and involved several rounds of discussions. NetBuy proposed a dynamic pricing model that would adjust prices based on realtime market
data, which they argued would benefit both parties during economic fluctuations. The suppliers were initially hesitant, concerned about the unpredictability of earnings.
However, through effective communication, including clear presentations and feedback, both parties agreed to a pilot program. They decided to monitor the model's impact on
sales and supply chain efficiency over six months, with agreedupon metrics for success.
QD What prompted the negotiation between NetBuy and its suppliers?
A Implementation of a new technology platform
B A dispute over product quality
C Rising logistics costs and changing market demands
D Expansion into new geographic markets
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