Question: 1 8 . Ethnographic research involves: A . Sending trained observers to watch and interact with consumers in their natural environments B . Asking people

18. Ethnographic research involves:
A. Sending trained observers to watch and interact with consumers in their natural environments
B. Asking people questions about their knowledge, attitudes, preferences, and buying behaviour
C. Gathering information that already exists somewhere, having been collected for another purpose
D. Inviting small groups of people to talk about a product, service, or organization
E. Collecting information through online and mobile surveys

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