Question: 1 8 . The most important lesson to be learned from Casper: A Pricing Strategy is: a . the use of a concentrated marketing strategy

18. The most important lesson to be learned from Casper: A Pricing Strategy is:
a. the use of a concentrated marketing strategy
b. to discuss the different aspects of price
c. the use of positioning as a competitive strategy
d. the use of a differentiated marketing strategy
e. where to get good mattress

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