Question: 1 8 . Which method of setting advertising objectives specifies that all objectives should precisely define the target audience, the desired percentage change ( in

18 .

Which method of setting advertising objectives specifies that all objectives should precisely define the target audience, the desired percentage change

(

in some specified measure of effectiveness

),

and the time frame in which that change is to occur?

Group of answer choices

The DAGMAR approach

The AIDA model

BCG matrix

SWOT analysis

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