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191483/quizres/800e15/take/quentions/2563235
Hivel wraw:
Question 13
2 pts
Frim tany:
According to the multiattribute model, it
Time Running: Hid
wanted to get an accurate measurement of someone's attitude towards a particular brand,
1 Hour, 3 Minutes
the importance the consumer attaches to each of these attributes what information would I need?
q,
a consumer's belief about how a brand performs on each of these attributes
O) all this information needed
knowledge of relevant attributes
 191483/quizres/800e15/take/quentions/2563235 Hivel wraw: Question 13 2 pts Frim tany: According to

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