Question: 1 9 . _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ a data manipulation technique
a data manipulation technique that projects the future value of the customer over a period of years by using the assumption that marketing to repeat customers is more profitable than marketing to first time buyers.
Predictive modelling
Campaign management
RFM LTV
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
