True or false

$22.$Campaign management requires all functional areas of the organization to be involved in the development of programs targeted to its customers$\mathrm{.}23.$An Internet company uses the information that a particular customer buys mystery novels by Kathy Reich to suggest that the customer may also want to buy the newest novel by Aaron Elkins. In doing that, the company is engaged in cross$-$selling$\mathrm{.}25.$Lifetime value analysis is a data manipulation technique that projects the future value of a customer over a period of years using the assumption that marketing to repeat customers is more profitable than marketing to first$-$time buyers$26.$Bill Gates never said How you gather, manage and use information will determine whether you win or lose."$27.$CRM is not a system that gathers information about customers that can help to build customer loyalty and retain those customers.