$(1977)$ When Apple introduced the Apple Il personal computer in $1977,$ industry analysts predicted that very few would be sold. While relatively few in number, early consumers were young. highly educated, adventuresome, and well$-$informed. Marketers at IBM and Compaq were encouraged because other less adventurous consumers, like businesspeople, would likely adopt personal computers later. Based on the diffusion of innovation concept, those very first buyers of personal computers were

eartyadopters:

eartymority:

innovators.

product leaders.

diffusion leaders.